Thief Discusses Identity Theft: Why Be Me When I Can Be You? Jim Stickley, founder, vice president of engineering and CTO of Trace Security, and author of "The Truth about Identity Theft: Why Be Me When I Can Be You?" How to Be the Family CFO. Kim Snider, CEO of Snider Advisors and author of "How to Be The Family CFO: 4 Simple Steps to Put Your Financial House In Order." Coupon Comeback - Saving You $$. Steven Gray, COO with Money Mailer, discusses the resurgence of coupons and how new varieties can save your family big bucks. Your Questions Answered: Credit card issuer shenanigans; have a hassle free move; durable power of attorney: a must-have for your family's security; and investing in small amounts. read less